What this local SEO audit checks
Short answer
A local SEO audit measures how ready your website is to rank in local search: page speed, mobile experience, on-page basics like titles and headings, structured data, and the local signals Google reads. This one runs Google's own Lighthouse engine against your real homepage plus around 25 on-page checks, and ranks the findings by impact — free, in about a minute, with no signup wall before the results.
Is this a real audit or a lead-capture gimmick?
Real. The performance numbers come from Lighthouse — the same engine behind Google PageSpeed Insights — running against your live homepage, and the on-page checks parse your actual HTML. Nothing is templated, and you see the full results without handing over a phone number.
What does a local SEO audit check that a normal one doesn't?
The local layer: whether your name, address and phone are readable and consistent, whether LocalBusiness schema exists, and how the on-page signals support map-pack ranking rather than just organic ranking. Speed and mobile experience are shared with general SEO — Google uses them everywhere.
My score is low. What should I fix first?
Work down the report — it ranks findings by impact rather than listing everything with equal weight. As a rule the order is: anything blocking Google from reading the page, then NAP and schema correctness, then speed. Off-site, citation consistency is usually the highest-leverage fix a report like this can only hint at.
How often should I re-run the audit?
After any significant site change, and otherwise quarterly. Scores drift as Google updates Lighthouse and as your site accumulates plugins, scripts and images — a quarterly re-run catches the decay while it is still one fix rather than ten.
The audit shows what's wrong on your site — most local ranking problems live off it, in your citations: get the off-site half built by hand.